'Brown' is better

摘要

IF 2004 was the year of the low carb, 2005 followed as the year that fibre-enrichment became the new health trend. According to New York database company, productscan Online, the percentage of new food and beverage products making high fibre claims inNorth America was stuck at around 2,5% from 1999 — 2003, but increased to 4,2% in 2004. ACNielsen reports the new US Dietary Guidelines have resulted in surging US sales of wholegrain baked goods in 2005, with wholegrain cookie sales increasing by a thumping 1 364% (see page 15).