Lamb Marketing: Sales boost is encouraging, says EBLEX's Andrew Garvey

摘要

The EBLEX Board decision to invest extra levy reserves was based on the Spring market situation that saw an increase in chilled imports in the first quarter of 2007, and following a warm spring, the expectation that the main lamb crop would be early into the market. Alter emphasis: However when the catastrophic FMD events of last summer hit the lamb industry, EBLEX was swift to alter the emphasis of its planned promotional activity to focus on the pressing problem facing the sector - that of increasing domestic lamb consumption in the face of the closure of our export market.