DewGibbons lends a helping hand to hairdressers

摘要

Brand consultancy DewGibbons + Partners has created a range of hand care packaging for Kallista, a new brand for beauty industry professionals. Named after the Greek word for 'most beautiful', the range of creams is designed to provide solutions for the specific needs of hairdressers. According to Kallista co-founder George Frantzis: "Hairdressers work really hard, but as a result their hands really suffer. Up to 70% have some form of skin damage during their career due to their repeated exposure to chemicals, dyes and bleaches. The brand is launching a range of hand care products specifically developed to counteract the damage to their skin."