MAC has released details and images of an ice cream-inspired make-up launch hitting the market in time for summer. The Estee Lauder colour cosmetics brand is dishing up its new Soft Serve eyeshadow collection, featuring a range of 12 eyeshadows and six brow pencils, which features textures described as 'creamy' and 'bouncy', as well as long-wearing, non-creasing formulas.
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