Despite considerable currency volatility and multiple pressures on consumers, the Brazilian cosmetics market surged 11% last year, according to new stats from the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC). Sales of ?29.6bn are claimed. Both Unilever and P&G-which have been busy streamlining their brand line-ups-are ploughing into these markets, though Unilever reports in euros rather than dollars, giving it better protection currently, as the strong dollar is hurting the profitability of many US companies.
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