Charities keep testing ways to rake in more cash. Why blondes help the cause - and famine statistics don't. VERY YEAR, WHEN my favorite radio station stages its dreaded on-air fund-raiser, I hold my donation for the morning when they announce the two-for-one matching grant. This year it never materialized. Turns out, lots of charities are dropping these fat matches, and it's not just due to the vacillating economy: New research shows that a dollar-for-dollar match is just as effective as the two-for-one. Most people donate because they want to feel that warm glow, says John List, the University of Chicago economist who conducted the study. And a bigger match doesn't necessarily make for a warmer glow.
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