The Miracle Mattress: Why Americans spend thousands on fancy new 'sleep systems.'

摘要

Forget YouTube. The Web's most entertaining video these days might be the promo playing on the site of Swedish mattress maker Hastens, a company selling horsehair beds starting at USD5,000. The lengthy video shows dozens of attractive, softly lit Swedes in the Hastens factory, handling the high-priced mattresses with the loving care that most folks reserve for infants and Faberge eggs. After explaining that these workers are displaying "a passion that's all about you," and noting that horsehair is "nature's own air conditioning," the ad makes a startling claim for the Hastens sleep experience: "You'll get less wrinkles and increase your chances for a long, healthy life."