Marketing Vegetable Seed: Changes, Challenges & Opportunities

摘要

Relationships, value-added products and the Internet help meet marketing goals. Vegetable seed marketers are faced with many challenges, including grower consolidation, rising costs and continually providing value to value-conscious customers. How are marketers tackling these challenges and what have they learned from successes and failures? S&C recently got some insights from the following industry experts: Rick Falconer, vice president and general manager, American Takii, Salinas, Calif.; Bruce Har rington, director of sales and marketing, Johnny's Selected Seeds, Winslow, Maine; Rick Mitchell, director of fresh market sales, Syngenta Seeds, Inc., Boise, Idaho; and Jim Vaux and Corinne Marshall, sales and marketing, Sakata Seed America, Morgan Hill , Calif.