New ways to socialise

摘要

There has been a lot of talk recently about the arrival of the connected TV and how it will change things forever; Gone will be the distinction between TV and the web. Gone will be the pricing differential between a TV ad and a web ad. But perhaps most importantly, gone will be the isolation of watching TV. Yes, we talk about TV being a shared experience with the family in the front room. But family viewing is getting increasingly fragmented as the number of screens in a house increases. Shared viewing may still happen around a live event or a favourite show, but the rest of TV viewing is fragmenting and we are becoming more insulated. As viewing becomes more personal, will we interact less?