Sales of the Young's Seafood Jamie Oliver range have dipped to a level seen before a television advertising campaign in February, according to data from Kantar Wordpanel. The data shows sales of the Jamie Oliver range, launched in August, 2011, were around E480,000 (EUR 599,30l/$751,344) for the four weeks up to January 22, before the adverts. Sales peaked at E1.75 million (EUR 2.2 million/$2.7 million) for the four weeks ending February 19, during the adverts, but then dived to less than E500,000(EUR 624,272/$782,650) for the four weeks ending April 15.
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