Social e-commerce: How to use social tools to drive online sales

摘要

According to the National Retail Federation's annual forecast released Feb. 6, 2014, retail industry sales are predicted to climb 4.1 percent in 2014, and online sales are expected to grow between 9 percent and 12 percent. So how can you be sure your dealership captures your share of retail growth in 2014? The numbers make it pretty clear: If you want to see larger gains in 2014, you need to actively drive e-commerce utilizing all your digital advertising channels. Step one is to ensure your website is ready to roll with a shopping cart and a user experience that guides customers through to their final purchase. If you need to get started with e-commerce, hit the Outdoor Power Equipment magazine archives and check out our two-part series in the September and October 2013 issues that will help you jump-start e-commerce on your website. If you've already optimized your website to drive e-commerce sales, and you're ready to boost your online revenue, consider the following social marketing tactics to increase your website's e-commerce sales.