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What's the Big Deal? How Sales Promotions Displayed in Social Media Can Enhance Both Online and Offline Purchase Intentions

机译：什么是大问题？如何在社交媒体中显示的销售促销可以增强在线和离线购买意图

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摘要

What impact will viewing sales promotions that others post online have on purchase intentions?

机译：查看销售促销的影响是什么，其他人在线发布的购买意图？

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来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共1页
会议地点
作者
KashefA. Majid; Michel Laroche;
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原文格式 PDF
正文语种
中图分类市场;
关键词
social media; sales promotions; social network;

机译：社交媒体;销售促销;社交网络;
入库时间 2022-08-21 05:33:57

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1. Purchase now and consume later: Do online and offline environments drive online social interactions and sales? [J] . Kim Jikyung (Jeanne), Kim Sanghwa, Choi Jeonghye Journal of Business Research . 2020,第Nova期

机译：以后购买并消费稍后：在线和离线环境推动在线社交互动和销售？
2. Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention [J] . Journal of retailing and consumer services . 2020,第Mara期

机译：弥合在线离线差距：评估品牌社交网络内容质量对品牌知名度和购买意愿的影响
3. The Effect of Online Social Network Characteristics on Consumer Purchasing Intention of Social Deals [J] . MIN-SOOK PARK, JONG-KUK SHIN, YONG JU Global economic review . 2014,第1期

机译：在线社交网络特征对社交交易的消费者购买意愿的影响
4. What's the Big Deal? How Sales Promotions Displayed in Social Media Can Enhance Both Online and Offline Purchase Intentions [C] . KashefA. Majid, Michel Laroche Winter Marketing Academic Conference . 2017

机译：什么是大问题？如何在社交媒体中显示的销售促销可以增强在线和离线购买意图
5. An exploratory study of the effect of shopping congruence on perceptions, attitudes, and purchase intentions in online and offline stores. [D] . Choi, Eun-Jung. 2008

机译：探索购物一致性对在线和线下商店的观念，态度和购买意图的影响的研究。
6. Online Actions with Offline Impact: How Online Social Networks Influence Online and Offline User Behavior [O] . Tim Althoff, Pranav Jindal, Jure Leskovec -1

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7. The Effect of Non-Monetary Framing Sales Promotion on Customer’s Purchase Intention with Believability of the Deal Offer As Mediation Variables [O] . Nurainun ., J J Ma’Ruf, M Tabrani, 2019

机译：非货币框架销售促进对客户购买意图的影响作为调解变量的交易优惠

What's the Big Deal? How Sales Promotions Displayed in Social Media Can Enhance Both Online and Offline Purchase Intentions

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