All for the kids

摘要

Kids channel providers are increasingly looking beyond TV to maximise the value of their assets. These days, it makes no sense to consider kids channels in isolation. Increasingly, they are best thought of as one of the many mechanisms by which kids content owners reach out to their target audiences. Others include programme distribution to third parties, online, on-demand, theatrical release, home entertainment, publishing, games, stage shows and licensing. Thinking about the kids market in this way helps unlock the key strategic issues more easily. For example, all these touch points are not just conceived as business units in their own right. They also have a job to do in boosting revenues across other parts of company.