A new tune for the piper

摘要

Did I hear this correctly? Virgin Media's acting CEO Neil Berkett has just managed a brazen volte-face about what is most important for the success of the UK cable TV business. Out goes premium content and in comes broadband. It seems that some of the biggest players in the media business has suffered sudden memory loss, but it's really about the realities of the digital marketplace. Yes, all strategies change over rime. It just seems that the time between transitions is getting shorter and shorter.