"A STRATEGIC PLAN is like a roadmap," began Grain Farmers of Ontario's CEO at their Annual General Meeting with delegates in September. Although he acknowledged that it would be much simpler if he had GPS, it is obvious that Senft and the GFO board ofdirectors are excited about the new plan. With less than a year since GFO was formed as the province's largest commodity organization, the board has a clear job ahead of them. "The job," says Senft "is to bring value to farmers through research, innovation, marketing, market development, production information, advocacy and outreach and to do this in a rapidly changing and often unpredictable environment."
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