The cereals industry is as hard hit as-any part of the food industry when scares about food safety and new trends in nutrition emerge. Therefore, the frequent requests to scan the horizon for issues likely to impact the industry come as no surprise. Although, even better would be the ability to see beyond the horizon and predict likely issues before they enter public view. I don't know about you, but I sometimes have difficulty coping with the volume of current issues, let alone seeking out new ones. However, part of our role as cereal scientists is to be ready to deliver knowledgeable answers to yet-to-be-posed questions.
展开▼
