What many companies don't realize is that by simply opening doors to external resources and expertise that complement, enhance, or accelerate the work already taking place, an organization may uncover a product or technology that will take it to the next level. Since the launch of G-WIN, more than 40 new General Mills products have incorporated a significant portion of external innovation. Successful innovation hinges on having a deep understanding of consumers and being able to meet a specific consumer need more effectively than the competition.
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