The Big Chill: Sunkist growers scramble to save fruit while co-op adjusts marketing strategy

摘要

On Jan. 11, Canada exported a most unwelcome product to the United States: a wave of Arctic air that rolled down the West Coast and settled on the citrus groves of California and Arizona. "Six weeks before the freeze, the meteorologists were warning us that one was on the radar," says Gerald Denni, whose Golden Valley Citrus growing and packing operation in the San Joaquin Valley covers about 4,000 acres of citrus. "Within two weeks, they were getting more precise, and within five days they were saying, 'Watch out, it's coming!'"