Marketing Strategy Adjustment and Marketing Innovation in the Experience Economy Era

摘要

The economic offerings transfer from goods, commodity, service to experience. The evolution of economy type also experienced agricultural economy, industrial economy, service economy and experience economy. In the service economy era, many enterprises merely packaged experience with traditional products together to promote the sale. In the experience economy period, to bring the best experience, it's essential for future enterprises to attentively design and let the consumers willingly pay for experience.