Strong image makeover

摘要

CRAT's rebranding is accomplished by a new dynamic logo that reflects the new image that CEAT has assumed. Arnab Banerjee VP, Sales and Marketing,explaining the genesis of the logo said it was the result of extensive research with CEAT employes, customers and partners. It is a visual manifestation of all the changes that have taken place in the organisation. "And going forward, it will depict the youthful, modern and contemporary CEAT that is ready to lake it on." he said.