European dairy cooperative Arla has unveiled its Strategy 2020, under which it expects a growth in milk production, reaching 16.5 billion kg by the end of the decade. In order to gain maximum returns from the increased production, Arla is to focus on eight product categories in six geographical locations, basing sales on the concept of natural products for healthy lifestyles. The company's target areas are: butter and spreads, spreadable cheese, speciality cheese, yoghurt, milk-based drinks, moz-zarella, milk and milk powder and ingredients (such as whey). Sales and investment strategies will be aimed at markets in the US, Nigeria, Europe, the Middle East and China. Russia will also be included if current sanctions are lifted.
展开▼
