Wholesome Valley Foods wants to do for bananas what Pom Wonderful did for the pomegranate. Although it's a tall order, the company believes its dehydrated banana-based snacks, dubbed Barnana, have the potential to deliver the nutrition and health value of bananas, in a more portable and shelf stable format. But not before the start up methodically builds the brand among the early-adopting, traditional natural channel consumer.
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机译:卫生谷食品公司(Wholesome Valley Foods)希望为香蕉做Pom Wonderful为石榴做的事情。尽管这是一项艰巨的任务,但该公司认为,其被称为Barnana的脱水香蕉基零食有潜力以更便携和货架稳定的形式提供香蕉的营养和健康价值。但在开始运营之前,有条不紊地在早期采用的传统自然渠道消费者中建立品牌。
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