Silk is busting out with a surfeit of segmented new products for the second time within a year, in the hopes of cementing its huge market-share lead in the American soy milk business and raising consumer awareness of its brand as soy milk products increasingly join the nation's food mainstream. Continuing a process of market segmentation that it initiated last year, White Wave Foods has just introduced two new varieties of its Silk Soymilk - one for kids, in a single-serve package, and Silk Light, with 50% less fat than regular soy milk and fewer calories than skim milk.
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机译：丝绸在一年内第二次淘汰大量细分的新产品，以期巩固其在美国豆浆业务中的巨大市场份额领先地位，并随着豆浆产品越来越多地加入市场，从而提高消费者对其品牌的认识。国家食品的主流。 White Wave Foods延续了去年开始的市场细分过程，刚刚推出了两个新品种的蚕丝豆浆-一种用于儿童（单份包装），另一种是Silk Light，其脂肪含量比普通豆浆低50％比脱脂牛奶少卡路里。
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