Bai has leveraged brand extensions and ambitious marketing to become a $ 120 million (?107 million) beverage brand in just six years. Now it plans to jump to $300 million (?267 million) in sales by the end of 2016.It has steadily expanded its marketing, culminating in a well-received, buzz-generating, 30-second TV commercial during the Super Bowl 50 in February 2016.
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