Dollars From Diseases: Increased disease education' and new lawn care-targeted products enable LCOs to shoot for higher profit margins in their fungicide treatment services

摘要

After 18 years in the lawn care business, Ken Heltemes, owner of a Weed Man franchise in Raleigh, N.C., knows that when applying fungicides to prevent a disease infestation in his clients' turf, timing is everything. "In Raleigh, because of the excessive heat and moisture from May to August, preventive disease control is a five application program," Heltemes explains, "For people in this area, if you have your first fungicide application completed by May 10, 99 out of 100 times you're going to be right on target." According to lawn care operators (LCOs) and fungicide manufacturers, experience identifying diseases andtreating them is what makes someone like Heltemes successful.