Globalization is reshaping more than the reach of markets, according to a new study by global business consultancy Capgemini and U.K.-based Cambridge University. The report focuses on growth of newly ascending multinationals in four emerging economies collectively known as BRIC - for Brazil, Russia, India, and China. "The emerging multinationals comprise a thriving species and a threat to established multinationals," says Nick Gill, global manufacturing leader at Capgemini. "They're going to market with different approaches that are changing the model such that if Western companies aren't watching out, they'll be caught wanting." Report authors assert these four economies will overtake the G6 economies - the U.S., the U.K., Japan, Canada, Germany, and France - by 2040, and the multinational corporation (MNC) giants of tomorrow will emerge from these economies.
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