How much of a threat do online agents really pose to traditional players?

摘要

I wandered lonely as a geek on a virtual research tour through Putney recently, rather appropriately using Google Street View.Upper Richmond Road reputedly contains the longest unbroken line of estate agents in the UK. I counted eight on one side of the road, faced by four on the other side. If the primetime TV ads from virtual estate agent Purplebricks are to be believed, their days may be numbered,'Disruption' is predicted by many to migrate from the retail world to estate agency. There is no doubt Amazon has transformed the retail world, leading to a litany of failures among famous high-street names, most recently House of Fraser.