I wonder if there is any held of human endeavour, with the exception of the military, that takes such delight in creating obscure and baffling names for things as the makers of laboratory equipment? We know that the armed forces use bizarre language to hide the true meaning of innocuous sounding phrases like 'collateral damage' and carpeting,' because the truth is fairly horrible. But what of the instrument manufacturers who select unlikely names for their products, and then attempt to make them memorable by delivering those names with bizarre arrangements of characters that look as if they'd accidentally let a three-year old play on their work computer? What is their motivation?
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