The movement labeled "open access" publishing is here to stay. Now a decade old, this form of publishing initially confounded many authors, editors, and publishers. Yet, like all disruptive innovations, the open access movement has also provided opportunities for change within traditional publishing processes that have improved authors' experiences in many ways. Like any disruptive innovation, open access has its cheerleaders and detractors, with the average reader not clear about what has changed and why. Many authors wonder about the advantages and disadvantages of open access journals for both themselves and their institutions. As a dean, editor, and author myself, I am often asked questions about what "open access" and "gold access" mean; which route to disseminating one's scholarship is "right"; and which "counts more" (i.e., for promotion), gets an article more exposure, and so on.
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