Balanced approach: Parsons Nursery expanded its product mix and balanced its customer base to grow through the recession.

摘要

Before the recession, Parsons Nursery relied on the landscaping business, which relied on the housing market. The nursery — located in Georgetown, S.C., just north of Charleston - grew "bread and butter" shrubs and trees in 45- and 65-gallon containers, all geared toward the landscape contracting business.But when the recession dried up the housing market - and several of the landscape contractors that depended on it — president Payton Parsons had to balance the business.