A Really Big Idea

摘要

REG BRENNEIVIAN STARTS his morning in the middle of the night. He's up at 4:15, then races his Porsche to the office in Miami, Florida. He hits the StairMaster for an hour in the corporate gym, lifts weights, showers and is at his desk before 7. Thisdiscipline is relatively new: through the years, Brenneman's weight has see-sawed by 90 pounds. But he's a faithful convert to healthy living. Coffee? He drinks decaf: "I'm wound tight enough," Lunch is often a salad. To relax, he skis and trains for triathlons. He was hiking on a mountain last July when he got a call from business partners wanting to offer him a new job. "I was at 13,800 feet," says Brenneman. The position: CEO of Burger King.