HELP! Is there a creative marketing consultant in the house?

摘要

YOU THINK YOU'VE got problems? Global financial crisis, mid-career crisis, mid-life crisis, photographer's biock and on it goes. These days we seem to stumble from one crisis to another which impacts our careers, work and businesses as professional creative photographers. Some photographers begin to question their choice of profession when an army of clients, whose only appreciation of photography seems to be the cost, which no matter how low, is "too expensive", confronts them. Others seem to loose their enthusiasm for photography, only shooting paid assignments, having lost their enthusiasm to create for themselves. Emerging photographers can be daunted by the sheer enormity and associated risk of transition to the :'one man band" life of a freelance photographer.