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METHOD AND APPARATUS OF AUTOMATIC BUSINESS INTELLIGENT MARKETING CONTENTS/CREATIVES CURATION

机译:自动商业智能营销内容/创造策划的方法和装置

摘要

A method and apparatus to automatic curate the marketing creative/content employ the learning of internet contents. This method can be applied on all the contents/creatives curated based on predefined assets. One example of the content is image of women's apparel set which includes the dress, shoes and other assets like bag. The internet is full of the contents. There are high quality contents and low-quality ones. Examples of simple indicator are likes/views ratio or click through rate to distinguishing them. These indicators could be biased, however if there are enough viewers, it will still be statistically significant. With enough computing power, we can learn the patterns of high-quality content vs lower quality ones using these indicators. We created a process to automatically learn the assets groups and the arrangement of the assets from the internet contents and use the knowledge of the learning to create new content and creatives using a commercial product list or catalog for marketing purpose.
机译:自动策划营销创意/内容的方法和设备采用互联网内容的学习。这种方法可以应用于基于预定资产策划的所有内容/创造素材。内容的一个例子是女装服装套装的图像,包括衣服,鞋子和袋子等其他资产。互联网充满了内容。有高质量的内容和低质量的内容。简单指示符的示例是喜欢/视图比率或点击速率以区分它们。这些指标可能被偏见,但是如果有足够的观众,它仍将存在统计学意义。具有足够的计算能力,我们可以使用这些指示器了解高质量内容VS较低质量的模式。我们创建了一个过程,可以自动学习资产组和资产的安排,并使用学习的知识使用商业产品列表或目录来创建新的内容和创造者以进行营销目的。

著录项

  • 公开/公告号WO2021155205A1

    专利类型

  • 公开/公告日2021-08-05

    原文格式PDF

  • 申请/专利权人 LI WENTONG;MAO YI;ZHOU QING;

    申请/专利号WO2021US15786

  • 发明设计人 LI WENTONG;MAO YI;ZHOU QING;

    申请日2021-01-29

  • 分类号G06F15/18;

  • 国家 US

  • 入库时间 2022-08-24 20:22:41

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