Efficient algorithms for discovering high utility user behavior patterns in mobile commerce environments

摘要

Mining user behavior patterns in mobile environments is an emerging topic in data mining fields with wide applications. By integrating moving paths with purchasing transactions, one can find the sequential purchasing patterns with the moving paths, which are called mobile sequential patterns of the mobile users. Mobile sequential patterns can be applied not only for planning mobile commerce environments but also for analyzing and managing online shopping websites. However, unit profits and purchased numbers of the items are not considered in traditional framework of mobile sequential pattern mining. Thus, the patterns with high utility (i.e., profit here) cannot be found. In view of this, we aim at integrating mobile data mining with utility mining for finding high-utility mobile sequential patterns in this study. Two types of algorithms, namely level-wise and tree-based methods, are proposed for mining high-utility mobile sequential patterns. A series of analyses and comparisons on the performance of the two different types of algorithms are conducted through experimental evaluations. The results show that the proposed algorithms outperform the state-of-the-art mobile sequential pattern algorithms and that the tree-based algorithms deliver better performance than the level-wise ones under various conditions.