SPREADING THE BRAND MESSAGE: Bill Turkey casts a cinematic eye over the current crop of car makers' commercials

摘要

Fiat now stands for Filched It Again Tony. The new Fiat television commercial for Australia is a dead-set pinch from that iconic movie, The Italian Job. And I mean the 1969 original, not the bogan American remake. You get the Fiat factory roof chase, the escape under the original, complete with Michael Caine's immortal line:" You're only supposed to blow the bloody doors off!" should be sentenced to a month in solitary confinement. It's a cracker.