Brainstorming across boundaries at shell - collaboration strategies for a globally dispersed workforce

摘要

The rise of multi-national corporations has posed new challenges for effective collaboration. Face-to-face meetings are often required for team cohesion, but constant air travel can drain employees. In addition, managers can easily become cut off from employees in their own vast headquarters, let alone offices halfway across the world. Here, Ann Burress and Sharon Wallace describe how they build teamwork and encourage idea sharing through a combination of technology and management techniques.