Something old,something new

摘要

There is,in publishing,a unique rela-that is not often discussed,but it exists in almost every community around the world.The relationship is actually very simple:The act of receiving a newspaper or magazine is a very personal experience.That is,this magazine,when it arrives each month,becomes immediately yours.It's written for and mailed to you.It has your name on it.You identify it as belonging to you.It's because of this relationship that editors and publishers around the world must be careful when making changes to a magazine.We hesitate so as not to upset the balance between reader and publication.