In the last issue of the journal, we highlighted various words that pharmacists adopt or that are used by others to describe us in a denigrating way as professionals. These include the terms "minor" ailments, "nonmedical" prescribing, "retail" pharmacy, "customers" and so on. We have pledged to avoid the use of these terms in this journal going forward. Just as we can carefully choose our words and their lexical semantics, we can also command our actions through our service to our patients and society. Actions help define us as professionals and set up how we are perceived by others. Our individual and collective actions as pharmacists can reflect a positive image or can belittle and demean our profession. Unfortunately, we sometimes choose actions that fall into the latter category.
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