Ketchum exec describes influential new breed - Food evangelists

摘要

MIDDLEBURG, VA. — Consumers are agitating for food industry change like never before in ways the industry must better understand, said Linda Eatherton, a managing director and partner in the Global Food and Beverage Practice at Ketchum. Speaking at the annual meeting of the North American Millers' Association, Ms. Eatherton painted a picture of "Food eVangelists," a newly emerging group of consumers using on-line tools to wield unprecedented power to effect change.