The world's moved on since Mad Men

摘要

With an artillery of communications aids at their disposal, carmakers and their franchised networks no longer have to depend on hit or miss promotional campaigns. Martin Baines looks at how to deploy the weaponry. Don Draper and his team from the cult TV series Mad Men would have been in awe of the technology available to today's promotional specialists. Back in the 50s and 60s, advertising campaigns were largely confined to newspapers, magazines and billboards, with TV commercials still in their infancy and Twitter strictly for the birds.