New tradition

摘要

Staying in British hands and keeping business bouyant, Morgan is bucking trends on more than one front. JAMES FOXALL reports on this traditional company's thoroughly modern plans. It's easy to poke fun at Morgan. Its products for the most part look as if Bertie Wooster should be at the wheel. It still uses wood in its cars and its factory could be just about any small-town engineering concern in Britain. But that's entirely missing the point of arguably this country's best-selling British-owned car company.