MAXIMISING YOUR SOCIAL INVESTMENT

摘要

Last issue we helped you decide what social media platforms might be most suited to your business. This issue Becky Reid explains how to optimise your presence on these platforms over a sustainable period. So you're committed to 'going social' and you know what platform(s) you want to use; but what's the best way to go about it? Many companies simply set-up an account on their chosen platform and start shouting about anything and everything until they run out of steam or get distracted into 'more important' marketing affairs. But that's not sustainable or really engaging with your customers.