Benchmarking may be the sincerest form of flattery, but it's only effective when comparing apples to apples - or applications to applications. That universal child/parent exchange illustrates one of the weak-nesses of benchmarking. What other children did never justified duplicating their actions. In fact, it was the weakest argument one could give a supervising adult when seeking permission for some activity. Why then should it be applied to benchmarking in the adult arenas of distribution and logistics?
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