Ian Cuthill's American Perspective. Off with the old: and on with the new millennium. I.

摘要

Major food industry trends (globalization of markets, impact of new technologies, and changing customer needs) which have resulted from external environmental influences on US food companies (such as the economy, technology, customers, political andlegal issues, and competition) are discussed. Aspects considered include: development of the US food industry; marketing principles currently adopted by the industry; effects of globalization, competition and consolidation; and future projections.