Demographics and Mobility Reshape Payment to Marketers

摘要

Every day we see it: people, especially younger people, with their eyes glued to their phones. Whether this is good or bad is widely debated, but the importance of mobile phones is not. These devices will continue to play important roles in how we get information, keep in touch with others, manage our lives, and yes, capture Pokemon too. The question that we should ask as energy marketers is how to position ourselves to not only accommodate the mobile wave, but also take advantage of it. Here are some of the trends that reflect this shift to mobile and some of the new tools that are out there to enhance your offerings and meet new demand.