There are a variety of definitions of "fair trade". One accepted definition is: "Fair-trade is a trading partnership which aims for sustainable development of excluded and disadvantaged producers. It seeks to do this by providing better trading conditions, by awareness raising and by campaigning." For banana producers this means they obtain a price which covers the cost of production and an additional price premium to be invested in social, environmental or quality improvements. Consumers purchase products with the assurance that a higher percentage of the retail price goes to small, poorer farmers, and that the premium goes to social, environmental and other benefits for those producers.
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