JFC boosts banana sales: Importer JFC Group has faced many challenges over recent months, but has still managed to increase its share of the Russian banana market

摘要

Like many other Russian fresli produce importers, the JFC Group has faced some major challenges over the past 12 months, not least have which have been the problems caused by extreme weather conditions in the country. Recent soaring temperatures in Russia have also caused their own difficulties, affecting the shelf life of fruit, while the ongoing global economic recession has decreased the purchasing power of consumers, particularly for more expensive, imported products.