Understand the marketplace and nature for optimum use of technology

摘要

Together with the orange, the apple is the most widely consumed fruit in the world. Clear apple juice concentrate (AJC) is particularly important as a processed product. AJC is mainly transformed directly into fruit juice or juice drinks. There are other possible uses, from as a base for soft drinks to as a sweetener for spreads. International standards have been drawn up for quality of apple juice and apple juice concentrate. This creates individual priorities for the "correct" manufacturing practice. Apples are perfect for cultivation in all temperate climate zones, which is why AJC is produced on an industrial scale on every continent. The price and availability of the raw material is subject to massive fluctuations. This also affects the price which can be achieved on the global market for the AJC produced. These variables must be considered when choosing the right strategy for AJC production.