On the road to crystal-clear success

摘要

According to Remzi Doganay (CEO, production manager) who, together with his brother Rafet Doganay (managing board, marketing and sales manager), owns Doganay the Turkish fruit and vegetable beverage producer located in Adana, Turkey, "Only the very best quality for consumers," is one of the key aspects of the company's philosophy. "In addition to using excellent raw materials and outstanding technical systems, we also make high demands of our distribution partners and our marketing concept," explainsRemzi Doganay. Rafet Doganay adds, "For this reason, we are also regarded as a provider of premium products within Turkey and in the many countries to which we export." The company just recently caused quite a stir within their own country with a very special television campaign that conveyed that the still Limonata lemon soda pop is now available bottled in a particularly high-quality bottle known as GlasPET which is coated on the inside with pure glass. With this TV campaign, Doganay is the first beverage company in the world to specifically communicate the benefits of KHS Plasmax technology to consumers. "The response to our advertising message was even more positive than we expected," says Rafet Doganay. "This is indicated by the tremendous increase in website traffic as well as the number of more than a hundred thousand followers on Facebook and Twitter in the meantime," Remzi Doganay adds. "We've also registered a significant increase in sales volumesince our TV advertising was launched." With the two new KHS aseptic lines, each equipped with integrated KHS Plasmax technology, Doganay is able to meet the growing demand for Limonata bottled in GlasPET(CAMPET in Turkish) exceptionally well. A third KHS aseptic line, also equipped with an InnoPET Plasmax machine, has already been ordered from KHS and is scheduled to go into operation before the beginning of the 2015 season. This line will enable the company to fill all of the other fruit and vegetablebeverages in the company's range of products into CAMPET bottles without adding any preservatives. Rafet Doganay says, "And this is exactly what we have planned in our next step." Based on this, we're also expecting enormous growth in sales of all of our products in the future also in exports."