A lemon is a lemon? Ask an expert!

摘要

Argenti-Lemon in the province of Tucumán is very eager to offer customers products of the best quality imaginable. "We are a young company with ten years of experience, and we are convinced that it is worthwhile to continue in the direction we have chosen. The company exports 35,000 t a year, making it the No. 3 lemon exporter", a representative of the company explains. "We would have more capacity but, as I have said, we want to supply the absolutely highest quality possible, and that requires muchmore careful sorting." Here's whatthe representative of Argenti-Lemon has to say about the sorting process : "Things are basically like they are with human beings. We are all different, but some are more attractive than others. If you look at a box of lemons, you'll see good-looking lemons and ugly ones, discoloured ones and deformed ones, damaged ones, excessively small ones - and oversized ones too. Let's not forget that lemons are natural products. And because we know that consumers like to buy attractive, regularly shaped lemons, these are the ones we select for marketing.